Money That Comes From Dogs Goes Back to Dogs

Let's be plain about something, because you deserve plain talk from anyone asking for your money.

Dogmetry is a business. We're not a charity, and we won't dress ourselves up as one. We sell a product, we'd like it to do well, and we hope to make a living building it. Some of the best things ever done for dogs were done by people who were also trying to earn a living. Honesty about that is part of how we'd like to be trusted with everything else — how we measure your dog, what we do with your data, and what we promise about results.

But being openly commercial and caring deeply about dogs aren't in tension. That's the whole idea behind Dogmetry.

The promise

€2 of every Profile goes back to dogs. A Profile costs €9.90, once, per dog — and two euros of it, more than twenty percent of the revenue, goes out the door. Not profit — revenue. Money taken out first, before we count what's left for ourselves.

We split the giving in half. One half goes to research on dogs and the dog–human relationship — the scientists studying how dogs think, feel, age, and bond with us. The other half goes to organisations that care for dogs directly: shelters, rescues, and the people who feed and treat street dogs in places where nobody else will.

And we do it in the open, without theater: no live counters ticking upward for show. When a donation is made, we announce it — which organisations, how much — on our "What dogs gave back" page, so you can see exactly where the money went, after it actually went there.

We call it: money that comes from dogs goes back to dogs.

Why it works this way

Everything Dogmetry does rests on decades of research. The idea that a dog's personality can be measured reliably, that an owner's read is real information, that dogs have stable traits and not just moods — none of that is our invention. Researchers spent careers establishing it, dog by dog, often on modest budgets and a lot of love. When you get a thoughtful profile of your dog from us, you're standing on their work. Giving a share back to research isn't charity — it's paying rent on the ground we're building on.

The second half is closer to the heart. The dogs who most need help are exactly the dogs who will never fill out one of our questionnaires. A street dog treated as a nuisance doesn't have an owner sitting down for ten quiet minutes to rate how bold he is. Our product is, in the end, for people who already have a dog and a warm place to keep him. It's a good thing to make. But it isn't help for the dogs who have no one.

So we route the money there deliberately. The dogs who fill out the form help pay for the dogs who can't.

Toby

There's a dog behind this. His name is Toby Linero — a former street dog who belongs to our founder's nephew, and the one living being, in Nazar's words, who loves him without any boundaries. Toby didn't start out lucky. He started out on the street, one of the countless dogs who never get a questionnaire, a profile, or anyone with the time to notice who they are.

He's the reminder we keep in the room: every dog is an individual worth understanding — the pampered spaniel and the shelter mutt equally. The difference is only that one of them has someone paying attention. The giveback is our way of extending some attention to the other one.

What this asks of you

Nothing heavy. Just this: when you use Dogmetry — even the free Snapshot — you're part of something a little bigger than your own dog. Two euros of every Profile go out to dogs who'll never know your name.

Understand your dog. Better. And help the ones who have no one to understand them at all.